9:12 AM
pocketstyle
A growing trend in the burgeoning online video game space is to offer games for free and then generate revenue through subscriptions or the sale of in-game micro-transactions for virtual items. The LEGO Group is the latest video game publisher to venture into this free-to-play business with its LEGO Universe massively multiplayer online (MMO) game.
Originally launched as an in-store retail PC game on October 26, 2010 by distributor Warner Bros. Interactive Entertainment (WBIE) for $50, starting this August the game will be available for free via digital download. Sales of the retail PC game, which currently sells for $20, will be discontinued permanently.
Rather than generating revenue from micro-transactions, the LEGO Group...
Posted in: Games
